If you're flipping through this month's Urban Velo and you see this dashing gentleman advertising a Bern helmet, that's Billy Souphorse. If you didn't get his signature at Interbike or have never met him, he's one hell of a guy. He is part Pedalr, a better marketplace for people who love bikes. He's an amazing marketeer, working with Mission Workshop, Affinity, SF Bike Expo, and of course, Bern. And he rides. A lot.
This is a "Get To Know This Guy" post if you didn't already know.